Chrysler Group LLC, 20 percent of which is now owned by Fiat SpA, will present its 2010-2014 business plan on November 4 at its headquarters in Auburn Hills, Michigan.
“Financial and strategic objectives will be presented to the financial community and the media,” spokesman Gualberto Ranieri said.
It was reported last month that Chrysler’s new CEO, Sergio Marchionne, plans on making the Chrysler badge a more luxurious brand that will compete with the likes of Cadillac. The Dodge brand will become known for being sportier while the Jeep brand will remain as it is with some Fiat technology.
Last week, Chrysler confirmed that it will spilt the Dodge brand into two different brands ““ the Dodge Ram Brand and the Dodge Car Brand.
– By: Stephen Calogera