http://www.egmcartech.com/2009/10/06/report-hyundai-keeps-expanding-despite-economic-downturn/?utm_source=rss&utm_medium=rss&utm_campaign=report-hyundai-keeps-expanding-despite-economic-downturn Auto News, Car Reviews, Live Auto Show Coverage Mon, 13 Feb 2012 15:40:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.egmcartech.com/2009/10/06/report-hyundai-keeps-expanding-despite-economic-downturn/comment-page-1/#comment-622170 desertwindauh Wed, 07 Oct 2009 08:52:47 +0000 http://www.egmcartech.com/?p=41995#comment-622170 Hyundai success formula = nuclear science NOT<br>before Hyundai used to sell cheap to earn significant market share and learn<br>Now, responding to this learning experience, it understands that the market also requires quality and design, which is what we now see with their products. Critically, they also realized they needed to maintain a significant price difference (i.e. cheap) which they did. Soon they may venture higher up the automotive food chain and may pick up a distressed brand along the way (a la VW or Tata), or they may create their own luxury division (a la Lexus). The Honda CEO recently admitted that Korean car makers posed a greater threat the Europe or the US. Hyundai success formula = nuclear science NOT
before Hyundai used to sell cheap to earn significant market share and learn
Now, responding to this learning experience, it understands that the market also requires quality and design, which is what we now see with their products. Critically, they also realized they needed to maintain a significant price difference (i.e. cheap) which they did. Soon they may venture higher up the automotive food chain and may pick up a distressed brand along the way (a la VW or Tata), or they may create their own luxury division (a la Lexus). The Honda CEO recently admitted that Korean car makers posed a greater threat the Europe or the US.

]]> http://www.egmcartech.com/2009/10/06/report-hyundai-keeps-expanding-despite-economic-downturn/comment-page-1/#comment-615483 desertwindauh Wed, 07 Oct 2009 01:52:47 +0000 http://www.egmcartech.com/?p=41995#comment-615483 Hyundai success formula = nuclear science NOT<br>before Hyundai used to sell cheap to earn significant market share and learn<br>Now, responding to this learning experience, it understands that the market also requires quality and design, which is what we now see with their products. Critically, they also realized they needed to maintain a significant price difference (i.e. cheap) which they did. Soon they may venture higher up the automotive food chain and may pick up a distressed brand along the way (a la VW or Tata), or they may create their own luxury division (a la Lexus). The Honda CEO recently admitted that Korean car makers posed a greater threat the Europe or the US. Hyundai success formula = nuclear science NOT
before Hyundai used to sell cheap to earn significant market share and learn
Now, responding to this learning experience, it understands that the market also requires quality and design, which is what we now see with their products. Critically, they also realized they needed to maintain a significant price difference (i.e. cheap) which they did. Soon they may venture higher up the automotive food chain and may pick up a distressed brand along the way (a la VW or Tata), or they may create their own luxury division (a la Lexus). The Honda CEO recently admitted that Korean car makers posed a greater threat the Europe or the US.

]]> http://www.egmcartech.com/2009/10/06/report-hyundai-keeps-expanding-despite-economic-downturn/comment-page-1/#comment-615462 Anguillas Tue, 06 Oct 2009 12:23:23 +0000 http://www.egmcartech.com/?p=41995#comment-615462 Hopefully this will the kick in the pants that Toyota/Honda needs to kick it up a notch. Granted, Hyundai is a long aways from their sales but the gap is closing. Hopefully this will the kick in the pants that Toyota/Honda needs to kick it up a notch. Granted, Hyundai is a long aways from their sales but the gap is closing.

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