Comments on: Video: BMW’s Jump for Joy Part 2 commercial takes a shot at Audi

By: tonyhuantong

tonyhuantong — Thu, 08 Oct 2009 02:04:33 +0000

it is a cheapest commercial, nothing special and waste my time to watch.

By: tonyhuantong

tonyhuantong — Wed, 07 Oct 2009 19:04:33 +0000

it is a cheapest commercial, nothing special and waste my time to watch.

By: joe

joe — Tue, 06 Oct 2009 15:25:52 +0000

ya…

Well, even on a stand point of commercial itself, I really can't feel the “fun” and motivation for doing that (jump in). Also I really don't see the point of doing “jump in” your car….
What does it mean by doing that?
What do we get by doing that?

And the “sense of quality” of showing audi driver's jump-fail action… is really worse…
It seems like too over… and too bored…

By: JVCSport

JVCSport — Tue, 06 Oct 2009 13:44:35 +0000

What a lack of imagination on part of BMW. This commercial has nothing to do with cars, performance, styling, or joy of driving. It makes no sense and it says absolutely nothing about the car you drive.

The only message I read is that BMW is desperately trying (too hard) to compete with Audi – hence the shot at the Audi driver.

Audi has clearly shaken up BMW with their latest products, image, marketing, motorsport wins, and most importantly sales and market share (not to mention profit margin). This is the reason why they feel they need to make fun of Audi.

By: Joe

Joe — Tue, 06 Oct 2009 04:39:33 +0000

non-sense commercial…

meaningless…

By: Pat

Pat — Mon, 05 Oct 2009 21:16:07 +0000

haha that was really funny. I really want to try this

By: beeoh

beeoh — Mon, 05 Oct 2009 19:24:13 +0000

brings me back to that billboard advertisement that perhaps fueled bmw to take action for this commercial…