Video: BMW’s Jump for Joy Part 2 commercial takes a shot at Audi

Posted: Oct 05, 2009

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BMW - Jump for Joy Part 2

Last week, we brought you a new BMW commercial called “Jump for Joy.” Apparently, there is a Part 2 to the commercial, or an extended version, that features a little comical shot at BMW’s German rival Audi.

Whatever you do, BMW warns you to not try this stunt at home or if you own an Audi.

Click through for the video.

- By: Omar Rana

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beeoh

brings me back to that billboard advertisement that perhaps fueled bmw to take action for this commercial…
Pat

haha that was really funny. I really want to try this
Joe

non-sense commercial…

meaningless…
JVCSport

What a lack of imagination on part of BMW. This commercial has nothing to do with cars, performance, styling, or joy of driving. It makes no sense and it says absolutely nothing about the car you drive.

The only message I read is that BMW is desperately trying (too hard) to compete with Audi – hence the shot at the Audi driver.

Audi has clearly shaken up BMW with their latest products, image, marketing, motorsport wins, and most importantly sales and market share (not to mention profit margin). This is the reason why they feel they need to make fun of Audi.
joe

ya…

Well, even on a stand point of commercial itself, I really can't feel the “fun” and motivation for doing that (jump in). Also I really don't see the point of doing “jump in” your car….
What does it mean by doing that?
What do we get by doing that?

And the “sense of quality” of showing audi driver's jump-fail action… is really worse…
It seems like too over… and too bored…
tonyhuantong

it is a cheapest commercial, nothing special and waste my time to watch.
tonyhuantong

it is a cheapest commercial, nothing special and waste my time to watch.

egmCarTech