General Motors Company’s efforts to promote the Chevrolet Volt plug-in hybrid may be working. According to Bob Lutz, vice chairman in charge of marketing, 50,000 people have registered at web sites and indicate a strong intention to buy the vehicle when it goes on sale in November 2010.
GM plans on building 10,000 units of the Chevrolet Volt in 2010. In 2011, it expect to produce 50,000 to 60,000 units. GM plans to step up Volt marketing at the 2009 LA Auto Show, report Automotive News.
Lutz said that once GM has about 200 pre-production Volts on the road, it will “pull out the heavy artillery and get Volt buzz. “We might even do the same thing we did with the Chevrolet Equinox and have Project Driveway and have real Americans driving Volts where they use it as a daily car for a couple of months.”
2011 Chevrolet Volt:
– By: Stephen Calogera