Chrysler creates ‘Ram’ brand, shakes up executive positions

Posted: Oct 05, 2009
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Dodge Ram Logo

As reported last month, Chrysler Group LLC confirmed today that it is splitting its Dodge brand into two different brands – the Dodge Ram Brand and the Dodge Car Brand.

“The brand-focused strategy has been refined further with the unbundling of the Dodge Brand which now consists of the Dodge Ram Brand and the Dodge Car Brand organizations.” said Sergio Marchionne, Chief Executive Officer, Chrysler Group LLC. “This reorganization will allow us to protect and develop the unique nature of the product offerings within the Dodge Brand.”

Fred Diaz Jr. has been appointed President and CEO of the Dodge Ram Brand. He will also be the lead executive for the Sales organization in the United States.

Ralph Gilles will now be President and CEO of the Dodge Car Brand and will also be the lead executive for the Marketing organization with responsibility to coordinate worldwide marketing strategies, brand development and advertising for the Chrysler, Jeep, Dodge Car and Dodge Ram brands.

Olivier Francois will be President and CEO of the Chrysler brand and Michael Manley will continue on as President and CEO of the Jeep brand.

Peter Fong, head of the Chrysler brand, resigned for personal reasons along with Michael Accavitti, head of the Dodge brand, who resigned to pursue other interests.

- By: Omar Rana


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  • zermatt

    “Peter Fong, head of the Chrysler brand, resigned for personal reasons along with Michael Accavitti, head of the Dodge brand, who resigned to pursue other interests.”

    I feel badly for these two guys. The only lame termination excuse that wasn't used was that they will spend more time with their family.

    I hope that Fon and Accavitti, along with all others that are out of work, are able to get back into action soon.

  • saddayinamerica

    STUPID! (yes they are in capital letters. I have the urge to yell at the upper management here!)

  • Pat

    Personally, I think it's a good move. It'll give them to do more with Dodge and more to do with the Ram

  • saddayinamerica

    STUPID! (yes they are in capital letters. I have the urge to yell at the upper management here!)

  • Pat

    Personally, I think it's a good move. It'll give them to do more with Dodge and more to do with the Ram