Earlier this month, General Motors decided to extend its partnership with eBay through September after selling just 50 vehicles through the http://gm.ebay.com site. Well, GM announced today that it will be ending its listing of cars online through eBay after not generating enough sales.
The pilot program in California allowed GM dealers in the state to list their inventory of Buick, Chevrolet, GMC and Pontiac vehicles on eBay with dealer pricing. Consumers could then start the buying process buy negotiating prices and other things through the “Make an Offer” or “Buy it Now” option.
GM had been confident that it would be a successful program and that it would roll it out nationwide.
According to Edmunds.com analysts, the “Buy it Now” pricing on GM eBay was found to be 2 percent higher than Edmunds.com’s True Market Value price.
– By: Omar Rana