When the Fiat 500 goes on sale in the United States in late 2010 or early 2011, the Chrysler brand will handle the distribution and sales of Fiat’s minicar, said Peter Fong, Chrysler brand CEO and head of sales for all Chrysler Group brands.
Fong said that the limited volume of the Fiat 500 and the fact that it will be the only Fiat badged car being sold in the U.S. does not require the creation of a dedicated retail network. He said that no decision has been made on how many dealers will sell the Fiat 500.
Fiat is also expected to offer the Fiat 500C convertible in the North American market along with the convertible, hatchback, wagon and the Abarth 500.
– By: Kap Shah