‘Ram’ nameplate could become its own brand under Chrysler

Posted: Sep 25, 2009
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Dodge Ram

We’re looking forward to Chrysler CEO Sergio Marchionne’s 5-year plan for the company, which is due out in November. So far we know that Chrysler is planning a redesign of 5 models. We also know that the company plans on moving the Chrysler brand more upmarket, while making Dodge a more sporty brand and keeping Jeep as is with some new Fiat technology.

According to sources, Chrysler Group is looking to promote its Dodge Ram nameplate to a full brand that will sell pickups, vans and SUVs.

Chrysler is looking to take its Dodge brand out of Europe, a change that is a part of a new product and brand strategy being developed under Fiat. The brand was launched there in 2006.

Inside Line says that relaunching Ram as a full brand will free up space in the Dodge-lineup for more commercial vehicles and allow it to become a more affordable performance brand.

- By: Omar Rana

Source: Inside Line


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  • Cole Haggard

    If the RAM brand were to become its own company, would it be American again? And would there be any company reigning over them? Also, would the odds off surviving be with or against them?

  • Cole Haggard

    If the RAM brand were to become its own company, would it be American again? And would there be any company reigning over them? Also, would the odds off surviving be with or against them?