Toyota has announced that it will invest $1 billion into a major U.S. marketing campaign during the fourth-quarter. Toyota’s spokesman, Irv Miller, said that while the sum is more than the company has spent before, the Japanese automaker bets on a recovery in the ailing U.S. auto market.
As usual, Toyota will roll out its “Toyotathon” marketing and sales blitz in November.
“We see the economy is starting to strengthen a bit,” Miller said. “We’ve stopped playing defense. It’s time to go on the offense.”
Either way, we doubt we’ll see Chairman Fujio Cho or Akio Toyoda walking through Toyota’s design studios talking about how much better their vehicles are compared to the their competitors. We’ll leave that up to GM’s Whitacre.
– By: Omar Rana