As GM shuts down or sells Pontiac, Saturn, Saab and Hummer, Chevrolet will become the value brand for GM, says Chevrolet’s boss Brent Dewar. He said that Chevrolet is expected to capture 60 to 65 percent of GM’s global sales, most of which he said GM expects to come from the U.S., China and India. He said that Chevrolet also plans to double its European sales to 1 million over a TBA period.
Dewar said that GM is asking Chevrolet dealers to upgrade stores and anticipate higher volumes in 2010 and 2011 as GM shutters 1,000 U.S. Chevy franchises, reports Automotive News.
“The Chevrolet brand is elastic enough” to cover the vacated spaces in the marketplace, he said. “Dealers will have to think differently about small-car values. We’ll still have low-price value versions but also more premium choices.”
During the first 7 months of 2009, Chevrolet sales have fallen 34.5 percent to 718,135 vehicles.
– By: Stephen Calogera