Video: First BMW X1 commercial says ‘Joy is the new BMW X1′

Posted: Aug 20, 2009
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2011 BMW X1

BMW has released its first commercial for the upcoming 2011 BMW X1 called “Joy is the new BMW X1.”

Refresher: The BMW X1 will hit markets next year and will be available with three engine choices. Kicking of the lineup is the xDrive20d, which is powered by a 177-hp diesel engine. Second is the xDrive23d, which is powered boy 204-hp turbodiesel. The xDrive28i gasoline model is powered by a 3.0 6-cylinder making 231-hp and a 199 lb-ft of torque. It will be the only model offered in North America.

Check out the commercial after the jump.

2011 BMW X1:

2011 BMW X1 2011 BMW X1 2011 BMW X1

2011 BMW X1:

- By: The Daily Auto Editor


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  • Ivan Gutierrez

    Unllike the X3, this is a great looking car.

  • writeb

    Words can't describe how disappointing it is they're not bringing the diesel over here. An X1 pulling down 32 real highway MPG would be the chosen one. Easily.

  • writeb

    Words can't describe how disappointing it is they're not bringing the diesel over here. An X1 pulling down 32 real highway MPG would be the chosen one. Easily.