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Toyota has unveiled its first-of-a-kind “Harmony Floralscape,” a roadside display made up of more than 20,000 live flowers. The Harmony Floralscape was revealed yesterday along the Pasadena Freeway (SR-110) in downtown Los Angeles.

The Floralscape is just one of nine designs that will appear alongside California freeways in support of the ongoing launch of the 2010 Toyota Prius. Seven of the Floralscapes will be in the Los Angeles area and two in the San Francisco area.

The Floarlscape was developed by Greenroad Media, Inc., using the company’s patent-pending “Living Pixel” technology.

“We are proud to be the inaugural City to unveil the first of seven Floralscapes along one of our busiest highways. The commute for Angelenos will now be brightened by floral murals that embody the City’s progressive approach to solving environmental issues by merging beautification, sustainable design and reducing our carbon footprint,” said Los Angeles Mayor Antonio R. Villaraigosa.

2010 Toyota Prius:

- By: Stephen Calogera

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