The Honda Insight has been criticized for having very close similarities to its Toyota Prius rival; however, Honda is rejecting those claims and says that it did not try to mimic the design of Toyota’s popular hybrid.

“We don’t think it looks like the Prius at all,” said Nobuki Ebisawa, managing director at Honda R&D. “There may be some similarities in the roof line, but it is clearly different.”

Ebisawa says that the Insight shares most of its design cues with Honda’s FCX Clarity and the CR-Z concept. He said similarities between the Prius and the Insight only exist in the roof-line, which maximizes aerodynamics and makes room for a hybrid system.

2010 Honda Insight Hybrid:

2010 Toyota Prius:

- By: Omar Rana

Source: AutoCar


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  • zermatt

    Sure, the Insight looks NOTHING like the Prius.

    Also, as much as the Insight looks nothing like the Prius, the Chevrolet Vapor will achieve a 230 MPG city rating from the EPA and will be in dealer showrooms on time, as Fritz has predicted.

  • GMfan87

    duh they look alike, they're both ridiculously aerodynamic for gas milage. that profile is very efficient, aerodynamically of course, not asthetically…

  • ravensbd5309

    i agree, the insight does not in the slightest way look like the prius. to a blind person anyway.

    honda needs to adjust their contact lenses.

  • JVC

    As if the Toyota Prius deserves ANY credit for the contoured aero shape copied from the euro Audi A2 aluminum body.

  • ravensbd5309

    i agree, the insight does not in the slightest way look like the prius. to a blind person anyway.

    honda needs to adjust their contact lenses.

  • JVC

    As if the Toyota Prius deserves ANY credit for the contoured aero shape copied from the euro Audi A2 aluminum body.