What is 230 and what does it have to do with GM? Take a guess

Posted: Aug 10, 2009
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230 GM Viral Campaign

Just last week we told you about Bob Lutz’s aggressive goals to overhaul GM’s advertising, which will include using the Internet to develop viral ad campaigns. Well, here is GM’s first viral ad campaign that is taking the Web by storm. An image of the number 230, with an image of an electric plug outlet as the “0,” is popping up everywhere. It also has the date 8-11, which is tomorrow.

While GM isn’t talking about the campaign or owning up to it, the folks at Advertising Age say that the fingerprints of people from Chevrolet marketing agencies are all over it.

Speculation has it that the 230 stands for the mpg rating of the upcoming Chevrolet Volt. Coincidentally, GM has a media event scheduled for Aug. 11 so we’ll let you know everything as soon as we find out.

- By: Kap Shah

Source: Advertising Age


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  • kieran

    Isn't this figure based on the owner plugging the thing in EVERY time they park it as well as babying the hell out of it? I'll bet my next paycheck that in the “real world” these things don't average more than 70 mpg.

  • GMfan87

    i think its safe to say 230 has nothing to do with mpg…and i'd like to think that maximum bob is smart enough not to use this stunt for the volt, unless of course they're announcing a significantly earlier release date

  • zermatt

    My guess is that 230 represents the hours it takes to charge the Vapor or is it the number of days it takes for one Vapor battery to be made or could it be the number of engineers that will be fired if this car fails to materialize on the planned release date?

  • GMfan87

    i stand corrected…i guess its 2000mpg if you drive 41 miles

  • http://www.technologyslice.com.au/ Tech

    After the bankruptcy GM had to come out with a game changer.

  • http://www.technologyslice.com.au/ Tech

    After the bankruptcy GM had to come out with a game changer.