According to Larry Dominique, vice president of product planning for Nissan North America Inc., Nissan plans to price the new LEAF electric-car to compete with $25,000 to $33,000 mass-market cars in the United States. Dominique said that does not include any government incentives offered to buyers, reports Automotive News.
“Competitive pricing is going to allow mass-market appeal, which is going to set Nissan apart,” Dominique said.
Around 5,000 units of the Nissan LEAF EV will be available in the United States later next year. The first 5,000 customers will take part in a 5-market study of the new electric-car and its driving habits. Nissan said that it wants to study how consumers drive and recharge their vehicles, in order to prepare for a mass-market launch by 2012.
2010 Nissan LEAF EV:
- By: Kap Shah