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Fisker Automotive announced today that Marti Eulberg, former CEO of Maserati North America, will become the company’s head of global sales and marketing, reports Automotive News.

Eulberg, 45, resigned her position at Maserati in April. For most of the 1990s, she worked for BMW of North America in sales. She previously held management positions at Volvo and Jaguar from 2001 to 2008.

“It’s not often you get the opportunity to help build a car company from scratch,” Eulberg said. “Fisker has the right idea and the right product at the right time. And I am very excited to be part of it.”

Fisker said that it has signed up 27 dealers to sell its Karma plug-in hybrid sedan. The company has booked more than 1,000 orders so far.

2010 Fisker Karma:

- By: Omar Rana

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