Ford to refresh 70 to 90 percent of lineup by 2012

FoMoCo’s chief financial officer Lewis Booth said today that the Dearborn automaker plans to refresh 70 to 90 percent of its vehicle lineups by volume in North America, Europe, Asia Pacific and Africa by 2012. Giving an analogy of doughnuts, Booth said that Ford is “going to have fresh products.”

“I don’t know — what’s the world’s best doughnut? (The vehicles) are going to be the Krispy Kremes of the world,” said Booth. “In the worst of economic times, we are taking the actions necessary not only to strengthen Ford’s business but also to deliver world-class levels of product freshness globally,” Booth said.

Booth said that the average Ford vehicle’s age will be decreased by 20 percent by 2014.

He said that Ford expects to build 680,000 vehicles on a global platform within five years, up from 345,000 today.

– By: Omar Rana

Source: Detroit News