Lutz to make ‘drastic’ changes to General Motors advertising

Bob Lutz, who ‘unretired’ to come back and work for the new GM, hasn’t even been on the job for one week and is already making numerous headlines. The new head of marketing for General Motors Company said that he his going to make “drastic” changes in the “tone and content” of all of the company’s advertising, reports Automotive News.

Speaking about the new 2010 Buick LaCrosse advertising campaign, Lutz said “Let me put it this way: That Buick commercial tested very well, which is not the same as saying that it’s an effective ad. I think you will very quickly see a drastic change in the tone and content of our advertising. And if you don’t, it will mean that I have failed.”

He said that his first priority is to create a public relations department and advertising messages that will “not only break through but actually leave consumers with an enhanced view of each of our brands.”

“Easier said than done,” he said, “but we must do it.”

Any ideas for Lutz: Suggest them in the comments section below.

– By: Omar Rana