Tell Fritz: New web site to keep Henderson in touch with consumers

Fritz Henderson

General Motors Company is putting together a new website that will put consumers in closer touch with CEO Fritz Henderson. Expected to launch sometime next week, “Tell Fritz” will be featured on GM’s Reinvention website. Henderson said that he intends to “review and respond to inputs every day.”

“One of the new frontiers in the auto industry will be true customer service,” Henderson said. “We’re committed to responding to consumer market trends. I am personally committed to being closer and more available to consumers than ever before.”

Spokeswoman Mary Hengine said that Henderson may host up to two chat sessions per week on the corporate GM FastLane Blog and GM Reinvention.

Henderson said that he also plans to “go on the road every month” in an effort to keep in touch with consumers. He said he’ll be asking members of his management team to do the same.

“We need to listen to the questions, ideas and concerns of the people who matter most,” Henderson said.

We think it’s a wonderful idea – your thoughts?

– By: Omar Rana

Source: Inside Line