Our favorite auto executive Bob Lutz has decided to stay on with the new GM as not only vice chairman, but the head of product development, marketing, advertising and communications. Lutz, 77, announced earlier this year that he would retire entirely at the end of 2009.
“I am pleased to announce that we are ‘unretiring’ Bob Lutz so he can fill this important position in the new GM,” Henderson said. “He has a proven track record of unleashing creativity in the design and development of GM cars and trucks. This new role allows him to take that passion a step further, applying it to other parts of GM that connect directly with customers.”
Lutz will report directly to GM CEO Fritz Henderson and will be a part of the executive committee. He will work directly with Tom Stephens and Ed Welburn, vice president of design.
– By: The Daily Auto Editor