Comments on: Marchionne may start leading Chrysler Group LLC by cutting-out weaker models

By: al

al — Tue, 07 Jul 2009 19:09:02 +0000

I think Alfa Romeo rocks and is a higher status image than chrysler or dodge and this is the image chrysler/Fiat needs to survive in this country

By: al

al — Tue, 07 Jul 2009 12:09:02 +0000

I think Alfa Romeo rocks and is a higher status image than chrysler or dodge and this is the image chrysler/Fiat needs to survive in this country

By: Woof

Woof — Mon, 06 Jul 2009 23:35:18 +0000

They do have positive brand recognition but that's solely because nobody drives them over here. I doubt the average Toyota buyer cares about the Alfa “passion” thing while Audi/BMW drivers are likely used to a level of refinement that Alfa doesn't come close to.

By: Tom

Tom — Mon, 06 Jul 2009 17:32:40 +0000

Caliber needs more power, I would have bought one if it wasn't such a dog.

By: cman815

cman815 — Sun, 05 Jul 2009 13:02:13 +0000

Branding Alfa's as Dodge would be a huge mistake for Fiat. Alfa Romeo has some positive name recognition here. They need to market them with the right products as the hot Italian sports car maker, and they should be able to steal sales from Audi, VW, BMW, and Toyota. Sell them as Alfa Romeo's and Marchionne will see the fruits of his labor!