Marchionne may start leading Chrysler Group LLC by cutting-out weaker models

Posted: Jul 04, 2009
Filed under: Chrysler, Dodge, Fiat, Industry News, Jaguar

Jeep Compass

Sergio Marchionne plans on kicking off his Chrysler Group LLC. leadership by cutting out weaker models and tweaking gas prices, according to a report by Reuters. Yesterday, Marchionne said that he hopes to have “at least a roadmap from a product standpoint” in 14 days.

He said that he plans to have a final decision on what to do with Chrysler’s Dodge and Fiat’s Alfa Romeo brands by the end of this month. Marchionne said yesterday that he is considering selling all Dodge models as Alfa Romeos in Europe, and all Alfa Romeo models as Dodge models in the United States.

Models that could be ditched in the short-term include the Chrysler Sebring and PT Cruiser, the Jeep Compass and Patriot, while the Dodge Caliber could be either cut or re-engineered.

Chrysler had planned on a new Jeep Grand Cherokee and a new Chrysler 300 for 2010.

- By: Stephen Calogera

Source: Reuters

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  • al
    I think Alfa Romeo rocks and is a higher status image than chrysler or dodge and this is the image chrysler/Fiat needs to survive in this country
  • Tom
    Caliber needs more power, I would have bought one if it wasn't such a dog.
  • cman815
    Branding Alfa's as Dodge would be a huge mistake for Fiat. Alfa Romeo has some positive name recognition here. They need to market them with the right products as the hot Italian sports car maker, and they should be able to steal sales from Audi, VW, BMW, and Toyota. Sell them as Alfa Romeo's and Marchionne will see the fruits of his labor!
  • Woof
    They do have positive brand recognition but that's solely because nobody drives them over here. I doubt the average Toyota buyer cares about the Alfa "passion" thing while Audi/BMW drivers are likely used to a level of refinement that Alfa doesn't come close to.
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