Ford sales analyst George Pipas said Monday that FoMoCo is increasing its third-quarter production by 25,000 units to 485,000 vehicles, reports Automotive News. Pipas said that that’s 67,000, or 16 percent higher than the previous year.
“We’ll increase production if sales keep going up,” he said. “Our retail market share has increased, and our total market share has increased, and that’s the reason for the production increase. We’re trying to catch up with consumers.”
Pipas said that Ford had a 58-day supply of inventory on June 1, below the industry average of 67. The Dearborn automaker is trying to keep inventory at a 60-day supply.
Ford reported a May market share of 17.4 percent, up from 15.5 percent in May 2008. The production increase will be Ford’s first year-over-year quarterly increase in North America in two years.
– By: Omar Rana