GM can’t keep up with 2010 Camaro demand, models being sold for $500 over MSRP

Posted: Jun 26, 2009
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General Motors, which is hoping to come out of bankruptcy by August, is struggling to keep up with the demand for the 2010 Chevrolet Camaro. According to GM spokesman Terry Rhadigam, the automaker has filled about half of the 25,000 2010 Camaro orders taken.

GM began producing the 2010 Camaro in March and sold a total of 5,463 units in May.

According to a report form Kelley Blue Book, the 2010 Camaro is being sold with no incentives with prices starting at $22,995 for the V6 model and $30,995 for the V8 Camaro SS.

“It is actually commanding a premium right now, as it is selling slightly above MSRP,” said Kelley Blue Book spokeswoman Joanna McNally. “Camaros are currently selling for nearly $500 above MSRP.

2010 Chevrolet Camaro SS:

2010 Chevrolet Camaro:

- By: Omar Rana

Source: Bloomberg


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  • zermatt

    Patience Grasshopper, Camaros will be $100 over dealer invoice in a couple of months when production catches up.

    Just no reason to pay too much.

  • Steedpub

    You mean $5000 over MSRP right?

  • Allen

    Agreed with zermatt, wait until production matches it.

    Another thing: Steedpub, I've looked at Camaros recently, $500 is about right. Some of the better options packages are up to $1000, but most are below $500, so I guess it averages out.

    Still, units selling over MSRP aren't good for the brand in the long run. The dealers are pocketing that $500, not the manufacturer, and GM doesn't need clients who will say “they overcharged me for my car” next time around.

  • lamar

    Actually Steedpub is right. They are charging $5,000. over MSRP. That is what they informed me when I went to my local dealer to order one. Said one man even paid $10,000.00 over MSRP for one straight off the trailer. And they won't even allow you to test drive the car. I didn't place an orderto say the least. Greedy dealers are the main reason GM is hurting like they are.

  • camaro2010

    is the camaro only $100

  • kroq1067

    if the demand is so high then why at my local chevy dealer is their 6 camaros already on the used lot? and the dealer has had at least four on the used lot since about two weeks after the car was available for purchase

  • kroq1067

    if the demand is so high then why at my local chevy dealer is their 6 camaros already on the used lot? and the dealer has had at least four on the used lot since about two weeks after the car was available for purchase