Take a look at me now: Buick unveils a new tagline

Posted: Jun 19, 2009
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2010 Buick LaCrosse

GM has unveiled a new tagline in its new round of commercials for the 2010 Buick LaCrosse.

“Take a look at me now” says Buick in the 30-second Buick spot to “tease” the new LaCrosse sedan.

Do you agree? Let us know what you think in the comments section below and check out the video of the commercials after the jump.

- By: The Daily Auto Editor


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  • GMfan87

    i saw it last night while watching bones

    i'm sure this doesn't surprise anyone but i think it's great…it shows the new direction buick is headed in and the commercial is pretty funny

  • ravensbd5309

    im not surprised that they are trying to completely reinvent the brand… but i still cannot agree with GM's decision to kill pontiac and saturn and keep the OLDSmobile ;)

  • zermatt

    Seems like a poor choice for a “tag line” when you consider that the French Canadians use the word LaCrosse as an euphemism for self gratification.

    Take a look at me now – indeed!

  • http://kryzak.tumblr.com/ Jeph K.

    I think it's very nice that they're targeting young folks… with Ini Kamoze…
    Seems like Phil Collins would have been a better choice.

  • skinny

    I think the latest batch of Buick's are attractive, and as someone who currently drives a '08 Acura TL and has always been a import brand buyer, I would consider a Buick next time around when looking for a car in a few years. I could care less what other's think of a badge on the car. The Buick Enclave is a good looking crossover, but I'm not a SUV person. But this LaCrosse is definately a very good looking car outside & in. Although haven't seen the material quality yet. But it looks like a winner.

    For those that say they should have killed BUick instead of Pontiac or Saturn. It's obvious why they aren't killing Buick. Buick has a excellent reputation in Buick's fastest and largest market, China. By *trying* to re-build Buick here it enables them to obviously control costs to a greater degree. Like the LaCrosse will be sold in China and here in identical versions. This is what makes sense in the new GM, *hopefully*.

  • GMfan87

    i saw it last night while watching bones

    i'm sure this doesn't surprise anyone but i think it's great…it shows the new direction buick is headed in and the commercial is pretty funny

  • ravensbd5309

    im not surprised that they are trying to completely reinvent the brand… but i still cannot agree with GM's decision to kill pontiac and saturn and keep the OLDSmobile ;)

  • zermatt

    Seems like a poor choice for a “tag line” when you consider that the French Canadians use the word LaCrosse as an euphemism for self gratification.

    Take a look at me now – indeed!

  • http://kryzak.tumblr.com/ Jeph K.

    I think it's very nice that they're targeting young folks… with Ini Kamoze…
    Seems like Phil Collins would have been a better choice.

  • skinny

    I think the latest batch of Buick's are attractive, and as someone who currently drives a '08 Acura TL and has always been a import brand buyer, I would consider a Buick next time around when looking for a car in a few years. I could care less what other's think of a badge on the car. The Buick Enclave is a good looking crossover, but I'm not a SUV person. But this LaCrosse is definately a very good looking car outside & in. Although haven't seen the material quality yet. But it looks like a winner.

    For those that say they should have killed BUick instead of Pontiac or Saturn. It's obvious why they aren't killing Buick. Buick has a excellent reputation in Buick's fastest and largest market, China. By *trying* to re-build Buick here it enables them to obviously control costs to a greater degree. Like the LaCrosse will be sold in China and here in identical versions. This is what makes sense in the new GM, *hopefully*.