egmCarTech

Slowing down or even stopping passerbys in their tracks is nothing new to Brad Pitt. Using Pitt’s popularity to their advantage, the Russian traffic police is now using cutouts of the Hollywood’s stars face to slow down drivers in the most dangerous intersection in the city of Omsk.

Traffic accidents in Russia are amongst the highest in Europe. The move is the latest effort by authorities to put a stop to their endless battle against speeding.

“The campaign seems to be working.” says Dimtry Ziryanov, a local official who came up with the idea. Pitt is “kind of like a colleague for us.”

- By: Omar Rana

Source: SFGate