John Schnatter, otherwise known as “Papa” John, is the founder and chairman of Papa John’s International. He founded the company in 1984 with $1,600 dollars that was needed to pay for the initial equipment for his first store. Today Papa John’s has grown to more than 3,000 stores in over 26 countries and has a market value of $750 million.

Of course, it wasn’t all fun and success for Schnatter. Like every other business started from the ground up, there was a lot of blood, sweat and tear involved.

One of the many sacrifices Schnatter made was giving up his 1972 gold-and-black Z28 Camaro to get the $1,600 he needed to start his pizzeria dreams. Well, Papa John now wants his Camaro back and is willing to give whoever has it, or finds it, a $25,000 reward. Schnatter will be going on a cross-country search for his lost car in another Z28 he purchased a couple years ago (pictured above).

Of course, at this time you might think that this is some clever marketing campaign – and it is. The search for the Papa John’s Z28 Camaro has a website and everything – but at the end of the day, John just wants his baby back (believe us we know the feeling).

Recalling his emotions at the time when selling his original Camaro Z28 Papa John said: “it was so painful I had to look away so I couldn’t see it driving off.”

- By: Kap Shah

Source: Papa John’s Road Trip (via Jalopnik)


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  • saddayinamerica

    Frickin' moron. Too much money and don't know what to do with. How sad!

  • zermatt

    This is called a publicity stunt. Free publicity from multiple new outlets is not the action of a moron.

  • saddayinamerica

    Frickin' moron. Too much money and don't know what to do with. How sad!

  • zermatt

    This is called a publicity stunt. Free publicity from multiple new outlets is not the action of a moron.

  • http://www.facebook.com/people/Sherry-Stone/100001066741115 Sherry Stone

    I saw the show Accidental Fortune and the story about having to sell you 1971 Z28. It brought back memories. My husband restored a 1971 Z28 split bumper camero with the wide stripes just like Papa Johns except ours was silver with no sunroof. But brought back the memories because like Papa John, we had to sell our car out of necessaty just like he did for approx. the same amount. What a trip down memory road.