Lexus hopes to sell 1,600 IS Convertible units a month

Posted: May 07, 2009
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We have no idea what Lexus plans on doing with the SC convertible – some reports say that the car has been canned while others say a next-generation is in the works. In the meantime, those looking for a drop-top Lexus can opt for the Lexus IS Convertible, which hits showrooms later this year.

According to Toyota spokesman Hideki Homma, Lexus hopes to sell 1,600 IS Convertible units a month, with about 70 percent of those coming from North America. Through April, Lexus has sold only 310 units of its SC convertible.

“This is meant to appeal as an entry-level Lexus,” project manager Keiichi Nishiyama told Automotive News at the car’s Japan launch today. “Its main target is overseas customers, especially in North America.”

Pricing for the 2010 Lexus IS Convertible start at $38,490 for the IS250C and $43,940 for the IS350C.

2010 Lexus IS Convertible:

   

 

- By: The Daily Auto Editor


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  • zermatt

    Are there enough hairdressers to meet this production goal?

  • GMfan87

    lol…yeah, good luck w/ that lexus

  • Lucifer

    Good luck reaching that goal — the IS sells b/n 2-3k a month currently & I highly doubt that the majority of those sales will be convertibles.

  • Lufth

    More like 160 a month if they are lucky.
    It's not the cheapest in the segment, it's not the best at what all the others can do, and it's not even the greatest looking to begin with.

    With its slow closing top and marginal head/leg room this seems more like a 2 seater “cruiser” when compared to the others – not enough punch to get to the 1.6K figure.

  • Lufth

    More like 160 a month if they are lucky.
    It's not the cheapest in the segment, it's not the best at what all the others can do, and it's not even the greatest looking to begin with.

    With its slow closing top and marginal head/leg room this seems more like a 2 seater “cruiser” when compared to the others – not enough punch to get to the 1.6K figure.