Bentley says that it is going to start releasing its future models six months earlier so its product cycle matches the market recovery in 2010. According to Bentley board member for sales and marketing Stuart McCullough, Bentley has done enough research with its customers to understand when they will get back in the market for a new car.
Sources say that the move is likely to bring the Bentley Continental GT Coupe to the market in 2010 instead of 2011. The coupe will be directly followed by the second-generation Flying Spur sedan and the Continental GTC convertible.
The move should help Bentley deal with sluggish U.S. sales. Sales in the U.S. were down 32.5 percent last year to 2,693. During the first-quarter of 2009, sales were down 70 percent to 263 units.
Bentley has cut its worldwide production in 2009 by half to 5,000 units.
– By: The Daily Auto Edtior