GM, Ford offering 2009 New York Auto Show visitors $50 gift cards to test-drive cars

General Motors and FoMoCo are both offering $50 gift cards to 2009 New York Auto Show visitors to test drive vehicles at local dealerships in effort to get car shoppers to take a closer look at new models from Detroit.

“Programs like the $50 gift card offered by GM and Ford help continue conversations between auto show visitors and new car dealers,” said Mark Schienberg, president of the Greater New York Automobile Dealers Association.

The $50 gift card can only be activated once a customer actually travels to a dealership and test-drives a Ford or GM vehicle. The Ford gift card can be spent anywhere, while GM’s card is only valid at restaurants.com.

If you’re in the area head over to Jacob K. Javits Convention Center. The show ends Sunday and tickets cost $14.

– By: The Daily Auto Editor

Source: BusinessWeek