Too many high-end Mercedes-Benz GLK models driving customers away

Posted: Apr 13, 2009
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According to Ernst Lieb, CEO of Mercedes-Benz USA, the company has adjusted option packages on the new GLK compact SUV to help it deal with an oversupply of high-priced versions. Lieb said that Mercedes-Benz USA ordered to many high-end models for January’s U.S. launch date.

“We planned production in June and July of last year, and we didn’t know where we would be in January,” he said. “We had models coming at $40,000-plus.”

Many flocked into Mercedes-Benz showrooms thinking they’d find more two-wheel-drive GLK models with a starting price of $34,775 and $36,775 for the all-wheel-drive version. Instead, dealers had stocked up on pricey models loaded with options.

Mercedes-Benz is now rearranging its option offerings to help move the GLK out the showrooms. The sunroof, which was a part of the $3,150 option package is now being offered as a stand-alone package for $1,450. A multimedia package, coupled with a navigation system, was priced at $3,350. It is now being offered separately for $1,800.

Those who purchased the GLK equipped with either package in February or March will receive a $2,000 refund.

2010 Mercedes-Benz GLK:

 

- By: The Daily Auto Editor

Source: AutoWeek


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  • zermatt

    The Benz pricing of packages is a bit on the ridiculous side. Most options that people would want as a stand alone option is part of a package that has a huge cost associated with it.

    For example: On the $53K E350 4 Matic sedan, you have to pay $4,600 for the Xenon headlamps as a part of a package that includes navigation, satellite radio. keyless entry, power rear sunshade, iPod adapter, etc.

    Shouldn't Xenon headlamps be standard equipment on a $53K car?

  • Gigan

    Geez – what were their sales goals? That this is selling over twice as many as its competitors: RDX, x3 & EX.

  • GMfan87

    that is ridiculous, who thought up that package?

  • qwe

    And why is it they still can charge almost a $1000 for metallic paint!? Pure profit! I say it is better to buy a slightly used one and let the dumb rich guys buy the new ones.

  • qwe

    And why is it they still can charge almost a $1000 for metallic paint!? Pure profit! I say it is better to buy a slightly used one and let the dumb rich guys buy the new ones.