Hyundai kills the Entourage minivan, says no to rebadging
Hyundai will finally give its slow selling Entourage the axe in the United States. The Hyundai Entourage is basically a rebadged version of the Kia Sedona. Hyundai sold 8,400 minivans last year, that’s down 50 percent from 2007 when it rolled out the Entourage. Kia sold 27,000, down 30 percent.
The Hyundai Entourage was a “cheap lesson in why you don’t do badge engineering,” said Hyundai CEO John Krafcik.
What Hyundai concept do you think will enter production to replace the Entourage in the coming years?
– By: The Daily Auto Editor
Source: BusinessWeek
