Hyundai kills the Entourage minivan, says no to rebadging

Posted: Apr 10, 2009
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Hyundai will finally give its slow selling Entourage the axe in the United States. The Hyundai Entourage is basically a rebadged version of the Kia Sedona. Hyundai sold 8,400 minivans last year, that’s down 50 percent from 2007 when it rolled out the Entourage. Kia sold 27,000, down 30 percent.

The Hyundai Entourage was a “cheap lesson in why you don’t do badge engineering,” said Hyundai CEO John Krafcik.

What Hyundai concept do you think will enter production to replace the Entourage in the coming years?

- By: The Daily Auto Editor

Source: BusinessWeek


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  • Gigan

    I am unfamiliar w/ either vehicle but did they not @ least spruce it up? You can effectively rebadge something as long as it @ the very least visually different but also does not hurt to have more substantial differences as in the Accord/TL or Camry/ES350. Something like the Ford Ranger/Mazda B Series or the Ford/Lincoln/Mercury rebadges won't fly.

  • http://egmcartech.com Mason Makita

    plse add the Dodge Routan to the won't fly list… VW is the europe's largest automaker. the should have the resources to create their own model from ground up

  • http://egmcartech.com Mason Makita

    plse add the Dodge Routan to the won't fly list… VW is the europe's largest automaker. the should have the resources to create their own model from ground up