Yesterday it was reported that Cadillac has canned plans to bring a much-needed V6 turbodiesel to its European lineup. Today we learned that General Motors will halt Cadillac sales in more than half of its European markets. The move follows the collapse of its regional distributor, Kroymans.

GM had targets of selling 7,500 Cadillacs in Europe by 2008 when it appointed Kroymans as the brand’s distributor six years ago. However, European sales fell 5 percent to 4,556 last year.

“We will take it down to less than a dozen markets,” a GM Europe source told Automotive News Europe.

As of right now, General Motors sells Cadillacs in 25 European markets. It will now focus on markets such as Russia, United Kingdom and Switzerland where it is able to compete with German luxury rivals.

- By: The Daily Auto Editor

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  • They dont see the real problem. I’ll tell you what GM’s problem is. My dad was a lifetime GM customer, religiously buying a new Oldsmobile every five years. Once he even flew to Detroit for a factory tour and drove his new prize home. Thirty years ago I told him he was doing GM no favors by buying their cars, and the only way to force them to improve a tragically deteriorating product was to buy better made German and Japanese vehicles. This was right after the State of California forced auto makers to install seatbelts on new cars. Airbags and ABS brake systems were still years away. His response, “I didn’t fight the Japanese for four years so I could buy their cars.” (He was a Marine). GM’s problem is that my Dad passed away seven years ago. Of the original 17 million WWII veterans, 1,500 a day are dying, and there are only 1.5 million left. All of them loved Detroit because it built great Jeeps, Sherman tanks, and half tracks that brought them home from harm’s way. Their kids prefer German, Japanese, Italian, Korean, and soon, Chinese and Indian vehicles. It is no coincidence that GM’s problems really accelerated with the passing of the “greatest generation.” During the last 35 years, when Japan’s share of the US car market climbed from 1% to 40%, I begged GM to mend their ways and build a quality, price competitive product that Americans wanted to buy. They answer was always the same: “Nobody can tell GM how to build cars.” Maybe someone should tell them.
  • Pat
    wow someone is a mad hedge fund trader
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