Volkswagen drops the Rabbit nameplate, Golf returns to the U.S. lineup

We couldn’t be happier to hear this. According to CARandDRIVER Volkswagen has decided to ditch the “Rabbit” nameplate when the six-generation version of the hatchback arrives later this year. That’s right – the 2009 Volkswagen Golf will keep its original, worldwide successful name when it hits U.S. shores.

Jochen Sengpiehl, executive director of Volkswagen marketing said that the company is ditching the Rabbit bade for a second time and the six-generation “will be called the Golf again in North America.”

Why did they change it to the Rabbit in the first place? Apparently three-years ago Kerri Martin, director of brand innovation at the time, felt that names like the Beetle, Fox and Rabbit allow Volkswagen customers to have a personal relationship with their cars.

 

Honestly, the Golf makes us want to have a personal relationship with our car rather than something called a Rabbit. “Hey check out my new Rabbit” or “Hey check out my new Golf.” Pretty simple.

2009 Volkswagen Golf:

 

– By: Kap Shah

Source: CARandDRIVER