egmCarTech

As the Ford Fiesta enjoys being the best-selling Ford model with a total of 89,000 units sold since its August 2008, Ford of Europe yesterday announced further production cuts as it faces a sharp decline in demand.

“Ford of Europe must return to sustainable profitability as soon as possible. We will do whatever it takes to ensure the continuing viability of our business, and further actions can be expected,” said the boss of Ford of Europe, John Fleming.

Ford plans on dropping one of the three shifts at its Valencia plant which builds the Fiesta and Focus starting May 1. Fleming said that Ford will add a new 2.0L EcoBoost to the plant’s powertrain assembly line and will replace the Focus with the next-generation C-MAX later this year.

Ford will keep producing the Focus at the model’s lead plant in Saarlouis. The plant will lose the next-generation Kuga to an TBA site.

- By: Omar Rana

Source: Reuters

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