It seems like Saturn’s troubles may slowly be disappearing. GM has hired former senior auto analyst from Morgan Stanley, Steve Girsky, to help sell Saturn. According to a General Motors spokesman, the Saturn brand is attracting interest from a “few” parties that may want to acquire the brand.
Spokesman Steve Janisse said that there are many investors interested in doing a spinoff while other entities are interested in just buying it. According to Automotive News, Janisse said that he did not know whether the interested parties are other automakers.
GM said it will supply Saturn with product through the 2012 model year. The General said that if it could not find a buyer by 2012 it will get rid of the brand altogether.
Saturn executive wants a clear proposal for Saturn dealers by mid-April.