For Chrysler, while February 2009 sales fell 44 percent from 2008, the Auburn Hills automaker gained share of its rivals GM and Ford which reported a decline of 53 and 48 percent respectively. Most of Chrysler’s gain in the market share was due to the hardcore incentive of its Employee Pricing Plus Plus program.
Hoping to better in March, Chrysler has extended the program through March. The program was just extended for the month of February
The incentive offers employee pricing to all customers buying or leasing a brand new 2008 or 2009 Chrysler, Jeep or Dodge vehicle. Customers will also be eligible for cash discounts of up to $3,500 for 2009 models and $6,000 on 2008 models.