Mini reported a record year in the U.S. in 2008 with sales up 28.6 percent to 54,077 units – making it one of just two brands that boosted sales in a tough market. Well, the BMW brand doesn’t expect things to slow down in 2009. With a new redesigned convertible on the way and new dealerships on the horizon, Mini’s USA CEO Jim McDowell expects sales to increase in 2009.
While Mini reported a 15.4 percent drop in January 2009, McDowell is optimistic saying: “People held off not because they can’t afford a Mini. It’s a question of whether this is the right time.”
He told Automotive News that it’s normal for the brand to have a slow winter and that January is usually the company’s slowest month.
McDowell is looking forward to the 2009 Mini Cooper Convertible which goes on sale later this month with prices starting at $24,550. The high-performance John Cooper Works MINI Convertible will debut in April with prices starting at $34,950.
The head of U.S. Mini said that the 13 new dealerships are on their way for March 2010 in time for the new crossover due out in 2011. He said that only one dealer was unprofitable last year.
2009 Mini Cooper S Convertible:
2009 Mini John Cooper Works Convertible: