Here at Geneva, instead of coming off as a sporty coupe version of the 2010 Mercedes-Benz E-Class, the new E-Class Coupe is pitching BlueEFFICIENCY.

The 2010 Mercedes-Benz E-Class Coupe will five trim-levels for the European market including a base E 250 CDI BlueEFFICIENCY. While producing 204-hp the E 250 CDI BlueEFFICIENCY returns an estimated 44.3 mpg (U.S.). The V6 E 350 CDI BlueEFFICIENCY Coupe diesel will produce 231-hp with fuel economy coming in at an estimated 35 mpg. The gasoline BlueEFFICIENCY models include a 204-hp 4-cylinder E 250 CGI BlueEFFICIENCY that will return an estimated 34 mpg. The 292-hp V6 E 350 CGI BlueEFFICIENCY Coupe will return an estimated 28 mpg.

We’ll bring you all the U.S. spec details from the 2009 New York Auto Show next month.

Click through for the high-res image gallery.

2010 Mercedes-Benz E-Class Coupe: