Toyota and Lexus considering uber-luxury brand to rival Rolls-Royce

The biggest players in ultra-uber-luxury brands are Rolls-Royce and Maybach. The Japanese automakers for some reason refuse to build vehicles to cater to rich folks that want to be driven instead of drive themselves – until now.

According to Japanese car magazine Carview, Toyota and Lexus are considering an ultra-luxury brand that will rival the likes of Bentley, Rolls-Royce and Maybach. A Lexus spokesman told the publication that the company has researched the demand for such a brand and feels that customers will “embrace their product.”

No details have been revealed as of yet; however, rumors suggest that a large sedan and a coupe are in the works and could be build on a modified chassis of the Lexus LS sedan. No word on whether Toyota will fit the car with a regular gasoline engine or add a hybrid system used in the Lexus LS 400h.

No name has been decided for the brand – so we’re wondering if you were Toyota and Lexus – what name would you pick?

Source: CarView (via AutoSpies)