Aston Martin to unveil Lagonda brand and concept in Geneva

Posted: Feb 18, 2009
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Aston Martin will be unveiling its new Lagonda brand at the 2009 Geneva Motor Show with a new secret concept. Will it be an SUV? A large sedan taking on the Mercedes-Benz S-Class? Or will it be a hybrid concept? We’ll find out early next month.

Aston Martin’s CEO Dr. Ulrich Bez has previously said that a production Lagonda will hit the market as early as 2012. He said that Lagonda will allow Aston to “develop cars which can have a different character than a sportscar.”

We’ll have more info at the 2009 Geneva Motor Show on March 3rd. Stay tuned.


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  • kabluey

    That's a totally random comment by Bez lol..

  • Ivan Gutierrez

    This is gonna be good. I can tell.

  • Pat

    It better be outstanding design… if its lame and boring and too Rolls-Royceish ….it'll just be like the others

  • Ivan Gutierrez

    Come on, this is Aston Martin were talking about. Have some faith.

  • kabluey

    That's a totally random comment by Bez lol..

  • Ivan Gutierrez

    This is gonna be good. I can tell.

  • Pat

    It better be outstanding design… if its lame and boring and too Rolls-Royceish ….it'll just be like the others

  • Ivan Gutierrez

    Come on, this is Aston Martin were talking about. Have some faith.