Aston Martin will be unveiling its new Lagonda brand at the 2009 Geneva Motor Show with a new secret concept. Will it be an SUV? A large sedan taking on the Mercedes-Benz S-Class? Or will it be a hybrid concept? We’ll find out early next month.

Aston Martin’s CEO Dr. Ulrich Bez has previously said that a production Lagonda will hit the market as early as 2012. He said that Lagonda will allow Aston to “develop cars which can have a different character than a sportscar.”

We’ll have more info at the 2009 Geneva Motor Show on March 3rd. Stay tuned.

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  5. Aston Martin revives Lagonda name, production model coming in 2012

  • Pat
    It better be outstanding design... if its lame and boring and too Rolls-Royceish ....it'll just be like the others
  • Ivan Gutierrez
    Come on, this is Aston Martin were talking about. Have some faith.
  • Ivan Gutierrez
    This is gonna be good. I can tell.
  • kabluey
    That's a totally random comment by Bez lol..
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