Hyundai’s Assurance program attracting new buyers

Posted: Feb 17, 2009
 Email 8 Comments

According to Hyundai Motor America CEO John Krafcik, the Hyundai Assurance program, which allows customers to return their Hyundai vehicle if they lose their job, is attracting new buyers. The new program was made possible with partnerships with Walkaway USA.

“We think it’s responsible for a 10 to 15 percent incremental increase in interest,” Krafcik told Automotive News citing statistics from edmunds.com.

The program was launched in early January and was heavily advertised during Super Bowl XLIII.

Krafcik said that so far only two customers have returned their cars under the program. Of course the program has some conditions and customers must make the first two payments on their vehicle before returning it.


Share |  Email  Print |




Subscribe & Connect

Connect with us on any of our social profiles below.

Subscribe to our e-mail newsletter to receive updates.

  • http://www.curiosity-media.com John Kim

    That's a very great program, it has a safeguard for consumers strapped for cash. Looks like this company is doing everything right.

  • Bobmarley

    consumers who are “strapped for cash” shouldnt be buying a new car. But this program isnt for people that have low incomes, its for people that are woried about getting laid off in the near future, which is also a stupid idea. Anyone with a weak job security should be stacking up cash while they have a job, not going out and taking on a car payment they may or may not be able to afford in a years time…even if your able to return the vehicle. Its this type of recless spending and poor planing that has gotten us into this mess and the government along with hyundai (but mostly the gov) are not setting a good example…at all

  • Bobmarley

    …and John Kim, your opinion is biased. lol

  • Pat

    that's messed up man.

  • Bobmarley

    haha! …but is it really? lol -_-

  • Pat

    i laughed…but that's all I'm gonna say

  • zermatt

    This reminds me of the Mitsubishi program of a couple of years ago where they had no payments for a whole year. It didn't go as well as they had hoped when people didn't make their payments starting in year 2.

    If there is a risk to shareholder equity, the company is not doing everything right.

  • zermatt

    This reminds me of the Mitsubishi program of a couple of years ago where they had no payments for a whole year. It didn't go as well as they had hoped when people didn't make their payments starting in year 2.

    If there is a risk to shareholder equity, the company is not doing everything right.