American Honda Motor Co., reported January 2009 total vehicle sales of 71,031, a decline of 30.7 percent compared to January 2008. The Honda Division reported January sales of 63,175, down 30.5 percent while the Acura Division reported sales of 7,856, down 32.4 percent.

“Two models posted gains, but we are still facing unprecedented times in the industry, and no auto company is immune from current market conditions,” said Dick Colliver, executive vice president of sales for American Honda.

Those two models include the Honda Fit and the new Acura TSX sports sedan. Fit sales were up 1.8 percent to 4,745 while TSX sales were up 11.6 percent to 2,406.

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  • Ed K
    Honda's quality is not what used to be. I predict that they will even lose more market share to Hyundai and to Ford. There new accords have Brakes and oil Consumption issues.
  • Bobmarley
    Every brand will lose a little market share to Hyundai...but the market is so bad right now it is almost impossible to make solid predictions... except that someone is going to go under and its most likely going to be Chrysler or GM or both. Every big player is downsizing with the bad economy which is a good oportunity for smaller brands like Hyundai to make big gains
  • Hedorah
    I know a lot of people scoffed when Acura was launching a FWD sedan that was only available w/ a 4 cylinder but I am sure that they are happy that they did it now. Factor in that it is based mostly off the Euro Accord & I am sure that their profit margins are even higher than other cars.
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