Japan’s Nikkei claims that Toyota will continue to sell the current Prius in Japan when the new third-generation Prius launches later this summer. The business paper said that Toyota plans to keep selling the outgoing Prius with a lower price tag in order to stay competitive with the new 2010 Honda Insight.

According to Nikkei, Toyota will gut the interior of the current Prius as a way of lowering the price tag. Anyone that wants a luxurious and upgraded Prius will have to go for the 2010 model.

The 2010 Toyota Prius comes with many more features and a larger displacement of 1.8 liters, meaning the price tag will go up from the current Prius.

Toyota refused to comment on the report and said: “We don’t comment on future models.” The only thing is – this is not a future model but a current model.

2010 Toyota Prius:

 

Source: InsideLine

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  • Bobmarley
    any word on the insight pricing? That will determine how effective this is gonna be..
  • flyerbry
    Gut the interior to make it cheaper??? The Prius already has a relatively low-grade interior. I guess they will switch from plastic to cardboard....
  • Kabluey
    I think they should offer them to police forces in the US... lol..

    Because you know they could never catch a speeder in one of these! lol..
  • Pat
    This is a really great move by Toyota... at least in Japan
  • Gigan
    Interesting move since they still look similar to me.
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