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Japan’s Nikkei claims that Toyota will continue to sell the current Prius in Japan when the new third-generation Prius launches later this summer. The business paper said that Toyota plans to keep selling the outgoing Prius with a lower price tag in order to stay competitive with the new 2010 Honda Insight.

According to Nikkei, Toyota will gut the interior of the current Prius as a way of lowering the price tag. Anyone that wants a luxurious and upgraded Prius will have to go for the 2010 model.

The 2010 Toyota Prius comes with many more features and a larger displacement of 1.8 liters, meaning the price tag will go up from the current Prius.

Toyota refused to comment on the report and said: “We don’t comment on future models.” The only thing is – this is not a future model but a current model.

2010 Toyota Prius:

Source: InsideLine