A group of mid-level Toyota manager has decided to help out the Japanese automaker by buying the company’s cars in an effort to help it withstand the economic crisis. A total of 2,200 managers made the decision last month to buy the new vehicles that fit their personal capacity by the end of March.

A Toyota spokesman said that the move is a voluntary effort on the part of the managers and that Toyota had played no role and did not force them to follow through with the plan.

“It does not mean everyone in the group, which is essentially a fellowship association, would have to buy new cars,” the Toyota spokesman said.

Toyota has announced that it expects its first annual operating loss due to the fall in demand and the global economic crisis.

Source: Drive


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  • zermatt

    I applaud the Toyota managers that are engaging in this symbolic act. This is quite a financial commitment, as well.

  • Bobmarley

    Hopefully their current vehicle is a toyota? Since it makes sense to drive the cars you sell. I remember a couple years ago when a hyundai executive (?not sure who) was caught owning a new Lexus…it didn't look good….maybe that was the birth of the Genesis idea?

  • Bobmarley

    Hopefully their current vehicle is a toyota? Since it makes sense to drive the cars you sell. I remember a couple years ago when a hyundai executive (?not sure who) was caught owning a new Lexus…it didn't look good….maybe that was the birth of the Genesis idea?