The two largest Japanese automakers, Toyota and Honda, came to Detroit this past weekend with two new hybrid vehicles. The 2010 Toyota Prius and the 2010 Honda Insight hybrid vehicles will hit dealerships in April going head-to-head with each other. If you’re currently in the market for a hybrid – we want to know which one you would be interested in purchasing come April.

The all-new 2010 Toyota Prius is powered by 1.8L 4-cylinder engine that produces 98-hp. Total horsepower comes in at 134-hp with Toyota’s hybrid system allowing for a combined fuel-economy of 50 mpg. The 2010 Honda Insight, on the other hand, is powered by a 1.3L SOHC i-VTEC engine mated to a CVT transmission. That engine works together with Honda’s Integrated Motor Assist (IMA) hybrid technology that allows for an EPA rated fuel-economy of 40/43 (city/highway) mpg.

What’s the price tag on each hybrid you ask? Well, Honda and Toyota have yet to reveal pricing but Honda says that the Insight will be priced below the Civic Hybrid which starts at $23,650. We’re guessing that the 2010 Prius will be priced somewhere around the current Prius which starts at $22,000.

Cast your vote in the poll below and if you have something to say – let your voice be heard in the comments section below.

Follow the jump for the high-res image gallery on both models.

2010 Honda Insight:

 

 

2010 Toyota Prius:

 

Related Posts:

  1. Honda: The Insight does not look like the Toyota Prius
  2. Bring it on Honda Insight: 2010 Toyota Prius was Japan’s best-selling car in May
  3. 2010 Toyota Prius pricing starts at $21,750, Honda Insight still cheaper
  4. 2010 Toyota Prius to be priced competitively with the 2010 Honda Insight
  5. Question of the Day: Would you buy the Chevy Volt, Toyota Prius or Honda Insight?

  • Bobmarley
    im suprised at how many votes the Volt has gotten? Im guessing half the people that vote for the Volt are joking or have no idea what the Volt is as far as specs, price and release date.
  • Pat
    I'm going for the Honda Insight - the Prius doens't look very attractive this year.
  • Mauricio
    Prices aside, one is bigger, faster, and gets better fuel economy than the other. NO BRAINER!!!
    Why is the lessor even a consideration?
    This is a clear cut example of one company being more advanced than the other. And for the lessor to be tauted around as being a "killer" of the other is a joke, especially as how this new vehicle doesn't even match the outgoing model of the other!!!
  • Bobmarley
    exactly why price is so important
  • Mauricio
    I would pay more for a better car and one of these is obviously better.
    Just as comparing a Mustang to a Ferarri is ridiculous, so is this.
  • Bobmarley
    without the price tags this is too hard to call (as it would be with any other car comparison). The insight actually looks more like the old prius and the new prius looks a little more sporty with that civic like font end, lower profile tires, and sportier body kit. I'm guessing the insight will come in around $3k less than the prius

    ...the Volt is too far away from production to compare, they will probably have an entirely redisigned body by the time it comes out and it will end up being a hybrid that cost 50% more than an insight....and dont forget their only going to produce ~10,000 in the first year so most people wont even be able to find one...if they want one :/
  • Stephenz
    I'd buy the Insight, because it is the pioneer. The Insight looks a bit less gayish. It also reminds me of the beloved CRX...Man! that car was orignal.
  • Roger
    i'm not "that green" but i would consider purchasing the toyota pruis.
  • zermatt
    I am not interested in either of them. Both of these cars are not sporty and are designed to scream:

    "I AM GREEN, THEREFORE I AM COOL, HIP AND HOPE TO MEET AL GORE SOON!"

    Being green and shouting it is no different than wearing designer clothing that is festooned with logos - it is all about you and how cool you are and you can tell by my labels.
  • Andy
    that's just your personal perception of these two cars.... based on the target consumer group & price, they were never meant to be sporty like a decent sports car... such as the BMW 328i. Moreover, BMW328i's target consumer group has never been "environmental aware" group in the first place... so exactly why you made your comments, I have no idea.... but to me it sounds like you are expecting a Tesla for the price of an Insight/Prius?

    I on the other hand think both company did a good job with their hybrid car. Although Honda Insight looks sportier than Prius the fuel consumption + price may not be enough to justify that sportier look. I don't have hard facts for this but I've always thought Prius beng promoted much more frequent than Insight ... I've seen more Prius than I have for Insight 8 years ago, and even now Prius still seems to be much more popular than Insight.... who knows, Honda might make a come back with the redesigned Insight :)
  • zermatt
    I agree that is my perception and that is why it is my opinion.

    The question that was posed asked for a selection of one of three choices and I thought that the three choices were not to my personal liking. I got a Mini Cooper S for the kids to drive and that is a great economy car that has provided just over 30 mpg in the first year of ownership, though the performance tires have worn through in the 1st 6 months.

    I have no expectations that either of these cars will do autocross duty or make it though a weekend at Road America as they are not intended to. I will buy Green when Green has a sporting component to it.

    To me a car is much, much more than a transportation and today's hybrids would make me very unhappy.
  • gamara
    If I were going to buy 1, it would be to save $ so I would go for the Insight since it will be cheaper & I could recoup the hybrid premium faster.
  • Andy
    proof read??

    It says Honda Prius when it should've been Honda Insight. I've noticed couple errors lately, poster too busy with other things?
  • good catch Andy - yeah the Detroit Auto Show has been keeping us pretty swamped... along with a total redesign of the site coming next week... thanks for the catch
  • Andy
    no worries, we got your back.

    keep up the good work dear eGM staffs :) looking forward to your redesign.
  • Ivan Gutierrez
    Ooh! Redesign! sounds good.
  • Thanks for all the support guys. Yes we're working hard and we hope to have the redesign up early next week with a very user friendly interface that we hope will encourage more comments. We're hoping people will register their disqus profiles or use their Facebook profiles. If you have any suggestions or comments feel free to contact me anytime at omar.rana@egmcartech.com

    Omar Rana
    Editor in Chief
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