Audi has launched a new quirky yet impressive commercial in Europe for the new Audi Q5. “Unbox the Box” features an animated carton character building an Audi Q5 out of a cardboard box  and features the famous American folk singer Woody Guthrie’s “Car Song”.

The ad was created and directed by Aaron Duffy and Russell Brooke. It was developed by Bartle Bogle Hegarty London, a British ad agency. Executive creative director on the project was Nick Gill.

Of course we have no idea who those people are and you probably don’t care. So head over after the jump to see the commercial.

Click through for the video.

Source: WorldCarFans