Land Rover has announced that it will cancel the Land Rover G4 Challenge program to focus more on product launches for 2009.
“Given the severity of the global economic downturn and trading conditions, we need to make some tough decisions and that means prioritizing our budgets on new product launches,” said Phil Popham, Managing Director Land Rover. “We are disappointed for the competitors who have shown so much commitment and put tremendous effort into succeeding as representatives of their nation.”
A big part of the Land Rover G4 Challenger was the money it raised for the International Federation of Red Cross and Red Crescent Societies. Even though Land Rover will cancel the Challenge, it remain committed to the partnership.