Honda and Toyota reports sales decline for Nov.: Civic sales down nearly 30%, Sequoia up over 50%

Posted: Dec 02, 2008
Filed under: Honda, Industry News, Toyota

Update: The Detroit Free Press has corrected its story. Highlander sales were down 36 percent. It was actually the Toyota Sequoia, one of Toyota’s largest SUV, that was up 51.9 percent.

Honda, which has been pretty well cushioned from huge sales declines than other automakers, said that November sales fell 31.6 percent. Honda said that sales of its Honda and Acura brands dropped 76,233 from 111,431 during the same period last year. The sales drop affected Honda’s entire lineup besides the Pilot which was up 4.5 percent to 5,601. Civic sales however fell 29.6 percent to 17,690.

Rival Toyota also reported sales drop in the U.S. of 33.9 percent for a total of 130,307 units from both Toyota and Lexus brand vehicles. Lexus sales were down 34.7 percent to 16,223 while Toyota sales were down 33.4 percent to 114,084. For Toyota, Yaris sales were down 16.6 percent to 4,545 units while the Highlander Sequoia was up 51.9 percent to 1,873.

A pretty awkward mix for a market that is moving away from SUVs to compact cars. Let us know what you think in the comments section below.

Source: The Detroit Free Press

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  • John newton
    America is a nation with a very short memory, when prices go up, compact cars are the only cars that people care about, when gas is down, then why should americans care about prices then? Back to the envoys, excursions and explorers
  • GIgan
    The Sequoia & the Lexus LX are fortunate in that they are in a niche market & are new vehicles ... will only be a matter of time before there sales are down (not that they are that high to begin w/)
  • flyerbry
    Two things come to mind. First, fuel prices have dropped which during "normal" times would cause fewer buyers to consider downsizing and purchasing the smaller, more fuel efficient vehicles. Second, with the econemy in the dumps, those people with the most money are going to be the ones buying cars. These are the same folks who would be less affected by high fuel prices so a thirstier vehicle is less of a burden for them. The rest of the consumers who may need a new vehicle aren't going to buy a new car when there is fear that they will lose their job. It all seems backwards, but taken in context it really isn't that strange.
  • Ivan Gutierrez
    I expect another correction saying that civic sales are up and Sequoia sales are down. This just doesn't make any sense. Oh and isn't the Land Cruiser Toyota's biggest SUV, just thought I should throw that out there.
  • Hmmm
    Highlander is UP 50%??

    or is it "Down"??
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